June 11–13, 2027 · Cowan, Tennessee
Compete · Learn · Connect
Alabama Massage
Championship& Education
Bring your craft. Find your community. Join fellow massage therapists for a shared Alabama & Tennessee championship weekend at Monterey Station.
- DatesJune 11–13, 2027
- VenueMonterey Station, Cowan, TN
- Held withTN Massage Championship
What to expect
A championship built on craft and community
We all work in an industry we love, and each of us brings something different to the table. This is the weekend to see it, share it and learn from it.
Showcase your skills
Licensed Massage Therapists compete in the categories of their choice — one category or two — from Swedish to Wellness to Chair and beyond.
Learn from each other
Competitor or spectator, you will see the range of techniques therapists bring to the massage industry, with continuing education also offered during the weekend.
Two states. One community.
Alabama and Tennessee share a weekend and venue. Choose the registration for the state you are competing for, or explore the student and judge options below.
Championship categories
Choose your category
These category outlines follow the published 2027 Alabama entry guidance. Choose up to two when you send your request. For equipment, timing and final judging criteria, speak with the championship team.
Some general event guidance differs from the Alabama form. Confirm your routine with the organizers before you finalize your entry.
Classic European Swedish
The 2027 Alabama form specifies clean, flowing Swedish technique, with no tools, stools, stretching, forearms or kneeling. This differs from the general category page; confirm your planned routine with the team.
Sports Massage
The entry form lists deep-tissue massage, myofascial release, muscle energy techniques, neuromuscular techniques and stretching.
Wellness Massage
The entry form lists hot stone, aromatherapy, spa massage, lymph drainage and holistic massage.
Asian Massage
The entry form lists Thai massage, Shiatsu, Tui Na and Ayurveda. Ask the team which format and equipment apply to your routine.
Freestyle — Western Inspired
Combine Western massage methods. The entry form includes mobilization, cupping, tools and other bodywork approaches.
Freestyle — Eastern Inspired
Combine Asian massage methods such as Shiatsu, acupressure and Thai massage. The entry form also lists cupping and tools.
Chair Massage
A category for Western- and Eastern-inspired massage performed in a chair.
Facial Massage
The form lists Japanese face lifting, Gua Sha and classical facial spa treatment. It also lists a separate facial option excluding chemical peels and extractions; ask the team which option fits your entry.
Clinical Massage
The form specifies 30 minutes plus interviews: assess and treat a problem area, explain your choice of treatment, and demonstrate efficacy.
Ashiatsu
Listed on the 2027 Alabama entry form. Ask the organizers about equipment, certification and the routine requirements before selecting this category.
Students have a separate entry process. Ask about student participation →
Participation rules
Know before you compete
Prepare your routine and your supplies. For category timing, equipment arrangements and final event instructions, check with the championship team.
- Your entry. Therapists may compete in one or two categories. Students have a separate registration option.
- Your supplies. Bring your own sheets, towels, oil and any tools you plan to use.
- Your routine. Timing depends on the category. Published guidance lists 65-minute rounds for the main format and 30 minutes plus debriefs for Clinical; confirm your assigned timing with the team.
- Giving and receiving. General event guidance asks competitors to receive massage as well as give it. Discuss any accommodation needs with the organizers.
- Professional conduct. Respect privacy, appropriate coverage and draping. Inappropriate or sexual conduct results in disqualification and expulsion.
- Technique and equipment. No chiropractic or osteopathic manipulations. Nuad Thai category guidance prohibits shoes. Confirm category-specific tool and equipment requirements.
- Insurance. The Alabama entry form requires proof of liability insurance active during the competition. Review your coverage before entering.
- Photography. Published rules prohibit participant cameras during rounds and finals. Ask the team about authorized event photography.
This is a planning summary. The general rules page includes international championship material and differs from the entry form in places. Contact the team for the final 2027 state-event instructions. Published participation guidance ↗ · Ask the championship team
Event & lodging
Where we gather
An Alabama championship, a Tennessee gathering place. Both state events share June 11–13 at Monterey Station in Cowan, Tennessee.
The Championship
- Dates
- June 11–13, 2027
- Venue
- Monterey Station
104 Monterey St, Cowan, TN 37318 - Room
- Hemisphere Dancer Ballroom
- Format
- Competition, education and networking
- Schedule
- Detailed competition times to be announced
Make a weekend of it
The Franklin House / Firefly Gallery lists the following rates on the Tennessee event site. Confirm 2027 rates, availability, taxes and the championship discount directly before booking.
| 1st floor | |
|---|---|
| Galloway Queen | $165 / night |
| Gammons King | $175 / night |
| Apartment LDK with en suite Queen | $200 / night |
| 2nd floor | |
| Ryan Full | $140 / night |
| Queens (3–4 available) | $150 / night |
| Purple King | $165 / night |
Call or text 386-864-0318. Ask about the listed TN/AL Massage Championship offer: 10% off and continental breakfast.
Cottage on Cedar — a whole-house option in Winchester. The event site lists a booking link as forthcoming; confirm availability with the team. Lodging updates ↗
Continuing education
Advance your career while you’re here
Keep learning beyond the competition floor. Explore continuing education through Mountain Mobile Education, including the featured Tennessee law and ethics class.
Featured class · 4 CEs
TN Law & Ethics
A four-hour course on the different types of massage establishments, staying in compliance when servicing them, and how to identify, write and report conflicts or violations while maintaining clear boundaries.
- Instructor
- Laurén Laurino
- Date
- June 13, 2027
- Location
- To be announced
- Credit
- 4 CEs · Confirm acceptance for your license with the provider
$100 per studentCall 423-883-4330 to register
Meet your directors
Led by therapists, for therapists
Their goal: bring Licensed Massage Therapists together for networking, continuous learning and lasting friendships within the massage community.
Laurén Laurino
Massage therapist, RYT200 yoga instructor and continuing education provider through Mountain Mobile Education. Laurén leads the Alabama championship and also serves as Co-Director of the Tennessee Massage Championship.
Brandy Fish
A practicing massage therapist with experience in Medical Massage, Rapid Release Therapy and sports massage approaches. Brandy is a Certified Personal Trainer with a B.S. in Exercise Science, a former wellness center owner, and Director of the Tennessee Massage Championship.
Sponsorship
Put your business in front of the profession
Support the therapists behind the craft. Explore the shared event sponsorship packages below and confirm availability and placement with the team.
Platinum
- Business logo on our website
- Social media advertisement
- Interview on Jenna Abbott’s podcast
- Choice of a category to sponsor
- Lunch with the Director & Co-Director
- 10×10 vendor space on Friday
Gold
- Business logo on our website
- Social media advertisement
- Shout-out on Jenna’s podcast
- 10×10 vendor space on Friday
Silver
- Business logo on our website
- Social media advertisement
- Gift bag from the Director
Ruby
- Business logo on our website
- Social media advertisement
Partners & affiliations
Take your place
Your next step starts here
Start your Alabama entry request right here. The published professional entry fee is $250 for up to two categories; the team will confirm fees, eligibility and next steps with you. No payment is taken on this site.
Our short form sends your request directly to the event team. No account or document upload is needed to start. Questions about deadlines or spectators? Contact the championship team.
A few helpful answers
Plan your weekend
The details that help you take the next step.
Why is the Alabama championship in Tennessee?
The Alabama and Tennessee championships share June 11–13, 2027 and the same venue: Monterey Station, 104 Monterey St, Cowan, TN 37318. Choose the Alabama participant form if you are competing for Alabama.
Can students take part?
Students have a separate entry process. Published guidance covers students active in the clinic stage of a massage program and eligible graduates not yet licensed, within one year. Contact the organizers to confirm eligibility, the student fee, the current form and whether a school representative needs to attend.
What does entry cost, and when are the rounds?
Published 2027 Alabama guidance lists a $250 professional fee for up to two category choices. Send an entry request on this site; the team will confirm applicable fees and terms before you complete your entry. Student fees and registration deadlines should be confirmed with the team. Detailed round times and spectator arrangements are still to be announced; the event runs June 11–13, 2027.
Where can I see a previous championship?
See the 2026 Tennessee championship photo gallery ↗ for a look at that event. These are past Tennessee event photos, rather than photos of the upcoming Alabama championship.
Let’s talk
Questions for the championship team?
Mention “Alabama championship” when you contact the shared TN/AL team. For entry, student participation, judging or sponsorship, email tnmassagechampionshipedu